How do you stand out when so many companies compete for the same customers? One way is through dimensional print. These innovative print pieces go beyond the traditional flat surface, offering tactile and interactive experiences that captivate audiences and drive engagement. From pop-up designs to textured finishes, dimensional print can take your marketing efforts to the next level.
Let's look at some examples:
· Pop-up designs: Pop-up cards, brochures, and mailers use intricate folds and cuts to create three-dimensional elements that surprise and delight recipients. For example, a travel agency could send prospects what looks like a flat mailer, but when it's opened, the "flat" mailer pops into the shape of a cube. This not only creates delight and surprise but it gives the agency six total surfaces to promote a variety of enticing vacation destinations.
· Textured finishes: Adding texture to print materials can create an authentic sensory experience. Embossing, debossing, and raised coatings can all be used to add depth and tactile appeal to business cards, packaging, and promotional materials. For example, many luxury cosmetic brands use soft-touch coating to create a sense of elegance and sophistication.
· Interactive elements: Incorporating interactive elements into print materials can encourage engagement and create more memorable experiences. For example, consider adding a tear-away section to your next direct mailer to reveal a hidden message or offer.
Adding this extra dimension to your print marketing can increase engagement and drive sales. How? By doing the following:
· Captivating attention: The unique and unexpected nature of dimensional print makes these materials stand out in a sea of flatness. This can help capture the audience's attention and pique their curiosity, leading to increased engagement.
· Creating memorable experiences: Dimensional print materials create more memorable experiences. As a result, recipients are more likely to remember the brand and its message.
· Driving action: Because dimensional print increases interaction with the message, this can increase the likelihood that recipients will take action, such as visiting a store, making a purchase, or sharing the material with others.
Dimensional print offers a creative and engaging way to elevate your brand's impact. By incorporating these innovative print pieces into your marketing strategy, you can capture attention, create memorable experiences, and ultimately drive increased engagement and sales for your brand.
