Every year, the Advertising Specialties Institute comes out with its Ad Impressions Study. As always, the results are informative and often eyebrow-raising.
Packaging is customers' first impression of your brand, so make sure it looks its best. Whether you're selling in chain stores or just in your small shop, shoppers will associate the quality on the outside (your packaging) with the quality on the inside (your product). Ensure your packaging is eye-catching, engaging, and reflects your brand's values.
If you think an envelope is an envelope, you might want to think again. There are many types of envelopes, and each has different benefits for different purposes. Some open on the short side of the envelope, for example, while others open on the long side. Each type has different lengths of flaps and placement of seams that impact its functionality, such as how the envelopes run through inserters or how graphics can be placed.
Did you notice when Angie's List dropped the "list" and "e" from its name and became simply Angi? After 20 years as America's "go-to" place for finding home contractors, the company spent millions on a rebrand, including a new logo. With the company offering more than just lists, it was time. The new logo reflects that.
There are many ways to engage your audience, raise your company's visibility, and define your brand in the marketplace. From drip marketing to event planning to strategic direct mail campaigns, you have many tools at your disposal. Regardless of which tools (or combination of tools), you use, here are five tips to keep in mind.
Your business needs a professional brand! Consistent use of the same colors, logos, fonts, and imagery help your customers and prospects to remember your company.
Just ask Total Business Solutions how we helped them to transform their brand. We designed a new memorable logo, business cards, envelopes, letterhead, sales & marketing materials, trade-show materials, and a new clean website!
After helping Total Business Solutions NE with new branding this year, we created a simple and effective trade show display.
Displayed in the photo: A newly printed table runner, small table-top retractable banner stand, branded pens, pads, and sales sheets to help Darren Thomas, COO share his business solutions.
We design and print brochures of all shapes, sizes and with interesting folds.
We used First Choice Health Center's existing logo and color palette to create a new and refreshing design across their identity and marketing materials. The blue business card layout is for the medical offices and doctors, and the administrative staff and officers use the yellow business card layout.
