Marketers intuitively understand what surveys have told us for years: Direct mail ROI rises dramatically when direct mail is part of an integrated, multichannel marketing strategy.
Beyond Ordinary: The Art of Print Enhancement
One way to make a strong impression with printed material is by incorporating embellishments like specialized coatings, textured finishes, and custom die cuts. While these enhancements are not new, many businesses are unaware that they are both accessible and affordable, whether you are printing offset or digital.
Use Limited Edition Packaging to Boost Sales
Sustainable Printing Is More Than Recycled Paper
5 Situations Where Print Media Outshines Digital
Want More from Your Print Budget? Try This!
Is Personalized Print Over-Hyped?
We hear a lot about personalized printing—addressing recipients by name and tailoring the content based on what you know about them. This approach takes additional time and expense, including refining and analyzing marketing databases, creating customer profiles, and developing messaging for personalized communications. Does it make a difference?