Marketers intuitively understand what surveys have told us for years: Direct mail ROI rises dramatically when direct mail is part of an integrated, multichannel marketing strategy.
The Importance of Staying Top of Mind: Five Effective Strategies
In today's saturated market, consumers are bombarded with countless options, making it easy for your brand to get lost in the noise. However, implementing the right strategies ensures that your brand remains at the forefront of your customers' minds.
1. Promote Your Unique Selling Proposition (USP).
Your USP is what sets you apart from the competition. It's the unique benefit that your product or service offers, making it the best choice for your customers. Ensure your USP is communicated across all marketing channels, from your website to social media and advertising.
2. Create a Consistent Visual Identity
A consistent visual identity makes your brand easily recognizable and memorable. This includes your logo, color scheme, typography, and overall design style. To do this, ensure that you are following consistent brand guidelines. Use the same essential design elements in your communications, including brand colors, design themes, and brand images.
3. Be Consistently Visible
Regular visibility keeps your brand in front of your audience. Whether through postcards, email, or regular blog updates, staying visible helps maintain a connection with your customers. Create a content calendar to ensure a steady flow of content across all relevant channels.
4. Use Multiple Touchpoints
Engaging with customers through multiple touchpoints increases the chances of your brand being remembered. This includes emails, social media, direct mail, events, etc. Understand the different touchpoints in your customer's journeys and ensure you're present at each stage.
5. Get the Timing Right
Don't let your audience get sick of you. Reach out consistently, but don't get annoying. Use marketing automation tools to schedule communications based on customer behavior and preferences. Leverage seasonal trends and events to make timely and relevant offers.
In a marketplace filled with choices, staying top of mind is your "golden ticket" to maintaining customer loyalty and increasing engagement. By utilizing these simple strategies, you can stay top of mind and foster stronger relationships with your customers, ultimately leading to higher retention and response rates.
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How Great Marketing Is Like a Great Sports Team
To achieve optimal outcomes from your marketing campaigns, consider your channels as if they were members of a sports team. While each one—such as direct mail, email, or wide format—can be influential, their combined efforts will bring the best results. To make the most out of your multichannel approach, here are three steps to creating a great “team”!
Print and Digital Marketing: Power Through Reinforcement
Like peanut butter and jelly and superheroes like Batman and Robin, print and digital marketing channels are both strong and effective on their own. Yet, they also work better together. Why? Any time you reinforce your message with multiple touches across different channels, you have a greater chance of getting noticed and moving people to action.
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Got the Latest Marketing Lingo?
Are you hearing a lot of new marketing terms lately? Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel marketing. What do these terms mean? Whether you are doing print or digital marketing, these concepts are essential to understand. Let's look at these five common marketing terms and what they mean to you.
