If you manufacture food or beverages, you know how difficult it is to stand out on the retail shelf. But what if you could do something simple: turn heads and win new customers without changing the primary product? You can—it’s limited edition labels and packaging.

Let’s say you produce craft beer, and there is a jazz festival in your local area every year. So, for the festival, you create a “pick your favorite” limited edition line of labels featuring different instruments, such as saxophones, trumpets, and trombones. You can also design labels featuring jazz greats such as Louis Armstrong, Miles Davis, or Dizzy Gillespie. Add the name of the festival and the year, and you will have a powerful marketing tool that every craft beer enthusiast at the festival will want to buy.

If you want to see the power of specialty-themed labels, just look at the 2024 Eclipse. There were eclipse-themed beers, wines, and even ice cream. The product may not change, but the label sure can! Eclipse-themed merchandise brought in billions of extra dollars for an hour-long event.

Think about the events in your local area that could be opportunities to create limited-edition packaging.

· Music festivals

· Art festivals

· Sporting events

· Cultural events

· Holidays

This is the beauty of digital press production. We can print in ultra-short runs that allow you incredible flexibility to experiment with new ideas and creative designs to delight and enthrall your audience. How could you use limited-edition packaging to create a unique “moment” in time that your customers can celebrate?