Want to build your business faster? Personalize! According to McKinsey's “Next in Personalization” report, the fastest-growing companies drive 40% more revenue from personalization than their slower-growing counterparts. Furthermore, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. Personalization isn’t just icing on the cake anymore. It’s a must.
Envelope or Postcard? Which Format Works Best?
5 Reasons Wide-Format Graphics Create BIG Impact!
Want to get attention? Wide-format graphics are the perfect opportunity. If you send an email, it needs to get read almost immediately, or it will disappear underneath the hundreds of others that come in behind it. But window graphics, wall coverings, and signage are hard to miss. If you want guaranteed attention, go big!
How to Choose Eye-Catching Packaging for Your Brand
Packaging is customers' first impression of your brand, so make sure it looks its best. Whether you're selling in chain stores or just in your small shop, shoppers will associate the quality on the outside (your packaging) with the quality on the inside (your product). Ensure your packaging is eye-catching, engaging, and reflects your brand's values.
Do You Know These 8 Envelope Types?
If you think an envelope is an envelope, you might want to think again. There are many types of envelopes, and each has different benefits for different purposes. Some open on the short side of the envelope, for example, while others open on the long side. Each type has different lengths of flaps and placement of seams that impact its functionality, such as how the envelopes run through inserters or how graphics can be placed.
How to Use Storytelling in Your Marketing
Incredible Customer Experience Isn’t Just Important — It’s Profitable
Looking around, most companies are making the same claims these days. They offer great products at great prices. What sets you apart? This is where customer experience (CX) becomes so important. Customer experience is more than customer service. It’s everything about how people experience your company, from the direct mail pieces you send to how you handle returns.
5 Tips for Logo Redesign
Did you notice when Angie's List dropped the "list" and "e" from its name and became simply Angi? After 20 years as America's "go-to" place for finding home contractors, the company spent millions on a rebrand, including a new logo. With the company offering more than just lists, it was time. The new logo reflects that.
Tapping the Unique Characteristics of Print
When it comes to marketing, no channel reigns supreme. Every channel has its strengths and weaknesses, and part of creating relevance is capitalizing on the strengths of each one. For example, email is powerful for flash sales and quick updates, while print has a beauty, longevity, and stopping power that digital channels can’t replicate.