We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally?
Be Your Customer’s First Choice
Have Lapsed Customers? Win Them Back!
Grab Reader Attention by Knowing the “Hot Spots”
Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on specific areas of the envelope or letter before others. These places are called “hot spots.” Once you know them, you can reap huge benefits by using that knowledge to maximize those spaces.
