What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders from you consistently year after year? We need to measure Lifetime Customer Value (LCV) to answer this question.
5 Tips for Better Direct Mail Pieces
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let's look at five considerations for creating standout mail pieces.
Grab Reader Attention by Knowing the “Hot Spots”
Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on specific areas of the envelope or letter before others. These places are called “hot spots.” Once you know them, you can reap huge benefits by using that knowledge to maximize those spaces.
Channel Preferences Matter More Than You Might Think
Marketing Is Hard: Is the Extra Effort Worth It?
It’s True: Now Is the Best Time to Invest in Marketing
Presentation Folder
Get creative and organize your marketing and promotional materials when you are presenting them to a client with a custom presentation folder. This folder custom 3-panel folder with pockets, created for GBAC features a die-cut tab for closure.
