Every year, the Advertising Specialties Institute comes out with its Ad Impressions Study. As always, the results are informative and often eyebrow-raising.
Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is still remarkably effective. Research by PFL found that, even during the pandemic, marketers were 18% more likely to see “good” or “very good” ROI when direct mail was in their marketing mix than when it was not.
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let's look at five considerations for creating standout mail pieces.
Our customers love these sleek, affordable retractable banner stands. We have many styles to choose from to meet your project requirements. Fusion will design, print and assemble too.
Get creative and organize your marketing and promotional materials when you are presenting them to a client with a custom presentation folder. This folder custom 3-panel folder with pockets, created for GBAC features a die-cut tab for closure.
