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Graphic Design & Creative Strategy

At FUSION, our roots are in graphic communications — and that foundation drives everything we do today. From designing standout logos to making sure colors match seamlessly across brochures, packaging, wide-format signage, and direct mail, we understand that consistency builds trust.

SIHL – Reimagining Swatch Books for Wide Format Printing

SIHL – Reimagining Swatch Books for Wide Format Printing

One of our favorite examples is our work with SIHL, a leading wide-format media manufacturer. We reimagined their branding and marketing guides by creating four swatch books that felt more like art than technical samples. Storyboards, pencil sketches, and vibrant full-color overlays showcased how their products perform with Solvent, Latex, Aqueous, and UV inks. Used in everything from trade show displays to wall graphics, these guides transformed product education into a creative experience — proving that even a swatch book can tell a story.

One of our favorite examples is our work with SIHL, a leading wide-format media manufacturer. We reimagined their branding and marketing guides by creating four swatch books that felt more like art than technical samples. Storyboards, pencil sketches, and vibrant full-color overlays showcased how their products perform with Solvent, Latex, Aqueous, and UV inks. Used in everything from trade show displays to wall graphics, these guides transformed product education into a creative experience — proving that even a swatch book can tell a story.

Feeding America & Connecticut Foodshare – SWAP Initiative Print-on-Demand Portal

Feeding America & Connecticut Foodshare – SWAP Initiative Print-on-Demand Portal

That same philosophy of blending design and strategy guided our work on Feeding America’s SWAP initiative. We developed SwapMaterials.org, a custom print-on-demand portal for food pantries and health organizations nationwide. The portal allows users to order everything from posters to shelf tags while keeping shipping costs low through smart design, product sizing, and fulfillment strategies. It’s a perfect example of how consulting, creative, and marketing strategy can come together to deliver impact at scale.

That same philosophy of blending design and strategy guided our work on Feeding America’s SWAP initiative. We developed SwapMaterials.org, a custom print-on-demand portal for food pantries and health organizations nationwide. The portal allows users to order everything from posters to shelf tags while keeping shipping costs low through smart design, product sizing, and fulfillment strategies. It’s a perfect example of how consulting, creative, and marketing strategy can come together to deliver impact at scale.

PRO TIP

PRO TIP

Pro tip: if your designer only hands you HEX codes for brand design, you’ve chosen the wrong provider — true brand alignment means Pantone, CMYK, and RGB are all considered.

Pro tip: if your designer only hands you HEX codes for brand design, you’ve chosen the wrong provider — true brand alignment means Pantone, CMYK, and RGB are all considered.

And sometimes, the story is personal.

And sometimes, the story is personal.

FUSION designed the bold, versatile logo and brand identity for One Way Brewing, a nano brewery in Longmeadow, MA. Using Pantone colors that pop, the minimal design works seamlessly in any format, from single-color to multicolor, both in print and online. Zach Schwartz, President of FUSION CROSS-MEDIA, co-founded One Way Brewing and personally led the design of the brand, logo, and packaging for all of the brewery's beer and seltzer products. Though he stepped away from the company in June 2025, his creative work on the brewery’s identity will always live on as part of the brand’s legacy — and as an example of how thoughtful design can capture a business’s essence.

FUSION designed the bold, versatile logo and brand identity for One Way Brewing, a nano brewery in Longmeadow, MA. Using Pantone colors that pop, the minimal design works seamlessly in any format, from single-color to multicolor, both in print and online. Zach Schwartz, President of FUSION CROSS-MEDIA, co-founded One Way Brewing and personally led the design of the brand, logo, and packaging for all of the brewery's beer and seltzer products. Though he stepped away from the company in June 2025, his creative work on the brewery’s identity will always live on as part of the brand’s legacy — and as an example of how thoughtful design can capture a business’s essence.

Designing solutions that move your business forward.

Web-to-Print Templates

Social Media Graphics

Email Marketing Graphics

Digital Ads & Web Banners

Event & Tradeshow Digital Assets

Brochure & Flyer Design

Business Cards & Stationery

Posters & Banner Design

Catalogs, Manuals & Reports

Presentation Folders & Sales Sheets

Direct Mail Design (postcards, letters, self-mailers)

Product Packaging Design

Beverage & Beer Label Design

Food Labels & Nutritional Layouts

Pharmaceutical Labels

Retail Packaging & Displays

Trade Show Displays

Signage & Wayfinding Systems

Wall, Window & Floor Graphics

Foamboard, Sintra, Styrene Signs

Acryllic Signs

Vehicle Graphics

Banner, Fence Mesh

Retractable Banner Displays

Web-to-Print & Ecommerce

Social Media Graphics

Email Marketing Graphics

Digital Ads & Web Banners

Event & Tradeshow Digital Assets

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