Practical Benefits of Color You Should Not Overlook

When designing any printed piece, it’s essential to think about the aesthetics of color. But did you know that color can have efficient benefits, too? Here are some crucial ways that color can boost your bottom line.

1. Helps people remember. You want recipients to pay attention to your messaging and remember it. Study after study shows that messages and images in color dramatically increase recall. 

2. Helps readers find information more easily. This is an excellent benefit for insurance policies, contracts, and other lengthy documents. The ability to find information quickly translates into fewer calls to your customer service line. Every one of those calls has a cost associated with it. When you can give recipients greater clarity when reading medical, legal, and other transactional documents, this translates into real money. 

3. Reduces errors. When people can find information more quickly, they make fewer mistakes. Highlighting instructions or account information helps people get it right the first time.

4. Slashes payment time. When people pay faster, you make more money. Use color to highlight the amount owed and the due date, and watch your invoices get paid faster.

5. Increases the ability of readers to understand and retain information. This is great for all types of marketing and sales.

Consider printing it in color when you want to draw your readers’ attention to something. Make phone numbers or payment information stand out in a letter. Highlight discounts in a brightly colored starburst. Use arrows or colored bullets to focus attention on critical points in a brochure. 

The takeaway? Color matters—not just in your graphics but in your messaging, too.