As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked) benefit of personalization, too. It improves sustainability.
Tapping the Unique Characteristics of Print
When it comes to marketing, no channel reigns supreme. Every channel has its strengths and weaknesses, and part of creating relevance is capitalizing on the strengths of each one. For example, email is powerful for flash sales and quick updates, while print has a beauty, longevity, and stopping power that digital channels can’t replicate.
5 Tips for Better Direct Mail Pieces
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let's look at five considerations for creating standout mail pieces.
2019 REUNION Invite and Direct Marketing
Business Collateral
Your business needs a professional brand! Consistent use of the same colors, logos, fonts, and imagery help your customers and prospects to remember your company.
Just ask Total Business Solutions how we helped them to transform their brand. We designed a new memorable logo, business cards, envelopes, letterhead, sales & marketing materials, trade-show materials, and a new clean website!
Banner On Main Street
We designed and printed a large, two-sided banner that spans across Main Street in Downtown Manchester, CT for the 2018 CHR Health Fair.
Brochures
We design and print brochures of all shapes, sizes and with interesting folds.
Postcard Campaign
Fusion created this original direct marketing postcard for March of Dimes, provided printing and complete direct marketing services.
Business Cards
We used First Choice Health Center's existing logo and color palette to create a new and refreshing design across their identity and marketing materials. The blue business card layout is for the medical offices and doctors, and the administrative staff and officers use the yellow business card layout.
High Impact Envelopes
Event Invitation
When your designer quits mid-project for a tight deadline direct marketing invite, what do you do? The answer is simple, call Fusion!
We redesigned, printed and mailed the Juneteenth Invitation for The Amistad Center for Art & Culture located in Hartford, CT. We boosted the impact in the mailbox using our full-color, full-bleed envelope printing. Then we provided complete direct marketing services which include addressing, NCOA processing, inserting and delivery to the US Post Office.
Presentation Folder
Get creative and organize your marketing and promotional materials when you are presenting them to a client with a custom presentation folder. This folder custom 3-panel folder with pockets, created for GBAC features a die-cut tab for closure.
