When designing any printed piece, it’s essential to think about the aesthetics of color. But did you know that color can have very practical benefits, too? Here are some crucial ways that color can boost your bottom line.
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Top Customer Loyalty Factors: How Do You Stack Up?
Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you have the answer, you can develop marketing strategies to improve loyalty where necessary and keep those customer relationships strong.
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The Power of Community and Lawn Signs
Lawn signs are everywhere, and you may have one or more on your lawn while reading this post. I've had one in my front yard since April.
Lawn signs have utility. They are advertisements for service-based companies sharing their presence at your home or businesses. Placing a lawn sign on your property is an endorsement to that product, service, cause, or interest. They are frequently used to provide quick information about local events and school car wash fundraisers. Usually, they are printed with one static message that is not always relevant to you and me.
In April, when COVID-19 first appeared and surged throughout the North East, we designed lawn signs like no other. As a matter of fact, no two lawn signs are identical. Yes, creating over 1600 unique print-on-demand signs takes more time! And what makes them unique is each bears the name of their community. A final touch is a consecutive number that shows how far the message travels. Our Healthcare Hero and First Responder Hero signs were born out of years of experience designing high-impact, one-to-one direct marketing campaigns.
It's mid-September now. After harnessing the "power of community" using yard signs, the hero signs are still visible just about anywhere you look in my community. I'd like to think that they may still be hanging around in other towns too. Our Hero lawn signs are available at buylocalprint.com
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WOW, WHO KNEW? Unique Printing Applications
Almost daily, we are experimenting with new substrates. What we’ve learned is that our new LED UV Flatbed Printer with 4’ x 8’ full-bleed print area and 4-inch print height can print on just about anything!
In addition to printing high-volumes of outdoor lawn signs and indoor retail signage, we recently printed on three Beverage-Air cooler doors. The doors were at least 10-years old, scratched, and dented in some areas. Printing on old wavy metal proved challenging, but after about an hour and half of measurements and fine-tuning, our team was able to create a masterpiece.
We printed a primer ink base, white ink, and CMYK inks on the first pass. The second printed pass we applied a clear varnish. Due to the two passes and seven total inks used, each door took about 5 minutes to print.
Marc's Rockin' Bowl-A-Thon Display
Before we explain the project, please consider supporting MARC Inc. and their fantastic work! MARC is a Connecticut non-profit organization that provides people with developmental and intellectual challenges the opportunity to lead meaningful lives with independence, choice, inclusion, and personal growth. MARC offers residential services, a senior center, day service programs, recreational programs, employment, and advocacy services tailored to each individual.
MARC asked FUSION for an estimate to create decals to be placed on a bowling pin that they would put at sponsor locations as part of a social media awareness campaign to share their signature fundraiser "MARC'S Rockin' Bowl-A-Thon."
Instead of an estimate, we created a surprise concept to create more impact. Then we printed, crafted, and donated a custom display that the Bowling Pin sits on in 20 of their partners’ businesses.
