As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked) benefit of personalization, too. It improves sustainability.
Tapping the Unique Characteristics of Print
When it comes to marketing, no channel reigns supreme. Every channel has its strengths and weaknesses, and part of creating relevance is capitalizing on the strengths of each one. For example, email is powerful for flash sales and quick updates, while print has a beauty, longevity, and stopping power that digital channels can’t replicate.
Got Metrics? Choose Your Best Option
Are you measuring the success of your marketing campaigns? No matter how beautiful the design or snappy the copy, what is most important is that it gets results. But what does success even look like? “Success” can be defined in many ways. Let’s look at five of the most common ways to determine whether your efforts are working.
5 Reasons Print Is Still Thriving
Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is still remarkably effective. Research by PFL found that, even during the pandemic, marketers were 18% more likely to see “good” or “very good” ROI when direct mail was in their marketing mix than when it was not.
Best Practices for Great Data
When it comes to marketing, one channel doesn’t reign supreme. All channels work together, and the foundation beneath them is data. Data helps you create relevance, whether you are sending print or email, and is what ties the two channels together. Gather as much data about your audience as possible, regardless of channel, and this data will help make your message richer and more effective.
How Do You Really Measure Success?
5 Tips for Better Direct Mail Pieces
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let's look at five considerations for creating standout mail pieces.
Grab Reader Attention by Knowing the “Hot Spots”
Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on specific areas of the envelope or letter before others. These places are called “hot spots.” Once you know them, you can reap huge benefits by using that knowledge to maximize those spaces.
Save Money by Eliminating Duplicates
Let’s be honest. Nobody likes spending money on their mailing database. But these days, it’s essential to improve profitability any way you can. One of these ways is by eliminating any duplicates your mailing list may contain, especially since these duplicates may be costing you more than you might think.
